5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact

Paula Chiocchi

Published on: 25/03/2025

In this episode of The Marketing Vanguard, host Paula Chiocchi, founder and CEO of Outward Media, converses with Kenton Knoepfler, VP of Audience Practice at IPG Media Brands. They explore audience targeting, AI integration in marketing, and the evolving B2B landscape. Kenton highlights the importance of understanding client goals, balancing brand awareness with performance, and leveraging data for effective campaigns. The episode underscores the need for continuous adaptation and innovation in marketing strategies to navigate the competitive landscape successfully.